Intellectual Property Law

Specialist Experience

  • Filing, protection, use and enforcement of trade marks
  • Trade mark clearance and watching services
  • Trade mark oppositions and cancellation actions
  • Trade mark strategy
  • Portfolio management
  • Commercial IP agreements
  • Creation and protection of copyright and design rights
  • Advertising and packaging clearance
  • IP issues on acquisitions
  • Enforcement of IP rights/management of litigation
  • Passing off claims
  • Domain name and social media issues
  • Anti-counterfeiting  and parallel importation
  • Training on IP


Following a move to top regional firm Shoosmiths, Tracey established their own in house trade mark filing practice and became one of the UK’s very few dual qualified solicitor/trade mark attorneys.

Moving in-house took her first to luxury goods giant Richemont where she looked after brands such as Net-A-Porter, Azzedine Alaïa and Dunhill, and then to DIAGEO where she was responsible for the regional trade mark and design portfolio across all of EMEA and global trade mark issues for the gins, beers and Baileys portfolios.  Her role also required her to work closely with the global brand and innovation teams and regional IP counsel in order to bring new products, variants and campaigns to market.

Admitted as:

  • Solicitor of England and Wales, 1996
  • Registered Trade Mark Attorney, 2007
  • European Trade Mark and Design Attorney, 2007


  • Cardiff University, LLB Law (First Class Hons) 1993
  • College of Law, Legal Practice Course (Distinction) 1994
  • University of Bristol, Postgraduate Diploma in IP Law & Practice 1997

Career history:

  • Shoosmiths
  • Linklaters